Tag Archives: water still life

Magna Beer – Water Shoot

So I don’t think I’ve ever grown up.  I mean, really…still playing in a pool of water only a few inches deep…makes you think back to that little plastic pool you had as a kid.  What can I say, water is fun to shoot…in and around, if a little messy.  I had my two compatriots, Henry Alvarez and Jesus Baez with me to create some great beer advertising imagery.  This is not a project you can do alone.  It requires teamwork.

The idea was simple:

1. Go to Home Depot and buy new Drill!! (been looking for an excuse for that). Love me some Makita.
2. Create big pool enclosure out of 1’x6’s reinforced by 2’x4′ pieces at the corners. Make sure to screw from the inside out or risk the screw going to deep and puncturing a hole in your enclosure…
2. Fill pool with water(and hope it doesn’t leak).  For this, I bought a 10’x25′ 6 mil drop cloth that I doubled, so that, effectively, you get 2-6mil plys for your waterproofing.
3. Set up boom and tie off beer bottle to it via fishing line.
4. Light it and throw water at it and me until the perfect capture is made…

So is this work or play??  Play was definitely in the shooting…work was most CERTAINLY the cleanup…hand bailing out of 400 gallons + of water isn’t good for the back. 🙂

So here’s the money shot.  Click the image to see it bigger…you can see more detail in the larger pic.

The pool was 8′ x 8′, and the bottle was set near the front of the pool.  I believe the f/stop was 4.8, which allowed a nice depth of field behind the bottle for the water droplets to go in and out of focus based on how far from the camera they were.

Here’s a closeup shot.  Strangely enough, all the best shots came when the camera and I got wet as well…gotta take one for the team sometimes. 😉

…and the team that helped create it(below).
Jesus Baez on the left and Henry Alvarez on the right.  I’d like to thank both of them again for their help and hard work, especially on breaking down the set and draining the lake…not fun…

I may post a little video later of us doing the shoot, but I’ve got no time to edit the video now…so we’ll see about that later…til next time…

Thanks for viewing,
James

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New Water Still Life

I’ve started a new project based around Still Life and Fragrance specifically. While in this project, I’m not necessarily shooting the bottles for the brand, I’m exploring creatively what I can do with light, shadow, and sets to create unique visuals that showcase the beauty of the bottles in those environments.

Usually, the fragrance bottle gets shot on white or black and then cut out and put on some lifestyle image that represents what the brand is going for. Photographically and creatively, I think this approach falls short. This works and does convey the brand’s message, but I feel that they spend so much time and money creating these beautiful bottles for the fragrance, that the photograph of the bottle ends up being an uninspiring secondary visual.

My goal in this project is to find unique ways of shooting and showing off the bottles in an environment either natural or a set built for it. I think that if I let the background show through and let the bottle become a part of it’s evironment, then it will become a more interesting visual that the usual boring cutout…

Gucci’s Flora:
The fun part about Flora is that the bottle has a unique shape and takes on whatever colors you put behind it. For a subject it’s great as you can really do anything with it. I have an empty 110 gallon fish tank that is not being used right now, so I thought I’d have some fun with water drops. It’s all timing and lighting here. I think it took about 40 drops before before I got just the right angle and bubbles. You can never go wrong with water and still life. Every shot is unique and can never really be recreated, so you just have to limit the factors that could make for a bad shot and have great timing to catch it.


Marc Jacobs’ Daisy:
I took some artistic license with this one as the bottle has some very unique white flowers on top of the bottle. I knew that if it were backlit, it would create a very dramatic silhouette, while lighting the bottle’s distinctive yellow liquid and branding. Part of creating the look was using a snoot to spotlight just the bottle so that the light dropped off dramatically on the right, silhouetted the rocks and top of the bottle. I left the bubbles on the flowers intentionally as I thought it added something unique to the shot.


More to come…up next Givenchy and Escada’s Ocean Lounge.

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