Tag Archives: beer advertising

Magna Beer – Water Shoot

So I don’t think I’ve ever grown up.  I mean, really…still playing in a pool of water only a few inches deep…makes you think back to that little plastic pool you had as a kid.  What can I say, water is fun to shoot…in and around, if a little messy.  I had my two compatriots, Henry Alvarez and Jesus Baez with me to create some great beer advertising imagery.  This is not a project you can do alone.  It requires teamwork.

The idea was simple:

1. Go to Home Depot and buy new Drill!! (been looking for an excuse for that). Love me some Makita.
2. Create big pool enclosure out of 1’x6’s reinforced by 2’x4′ pieces at the corners. Make sure to screw from the inside out or risk the screw going to deep and puncturing a hole in your enclosure…
2. Fill pool with water(and hope it doesn’t leak).  For this, I bought a 10’x25′ 6 mil drop cloth that I doubled, so that, effectively, you get 2-6mil plys for your waterproofing.
3. Set up boom and tie off beer bottle to it via fishing line.
4. Light it and throw water at it and me until the perfect capture is made…

So is this work or play??  Play was definitely in the shooting…work was most CERTAINLY the cleanup…hand bailing out of 400 gallons + of water isn’t good for the back. 🙂

So here’s the money shot.  Click the image to see it bigger…you can see more detail in the larger pic.

The pool was 8′ x 8′, and the bottle was set near the front of the pool.  I believe the f/stop was 4.8, which allowed a nice depth of field behind the bottle for the water droplets to go in and out of focus based on how far from the camera they were.

Here’s a closeup shot.  Strangely enough, all the best shots came when the camera and I got wet as well…gotta take one for the team sometimes. 😉

…and the team that helped create it(below).
Jesus Baez on the left and Henry Alvarez on the right.  I’d like to thank both of them again for their help and hard work, especially on breaking down the set and draining the lake…not fun…

I may post a little video later of us doing the shoot, but I’ve got no time to edit the video now…so we’ll see about that later…til next time…

Thanks for viewing,
James

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